Wayfinding


Hawke’s Bay Arts & Events Centre

Toitoi Venues

At Toitoi, Hawke's Bay's arts and events centre, a set of interconnected buildings and inconsistent naming left patrons unsure where to enter or how to reach their venue. We set a clear information hierarchy and made naming consistent across web, ticketing and the buildings, so visitors move confidently from booking to seat.

Discipline: Wayfinding Strategy.
Design Collaborators: Project by JASMAX

Interior of an elegant theater with red seating, ornate gold detailing, chandeliers, and a decorated ceiling.

Ministry for Primary Industries

MPI Biosecurity Building

At MPI's Biosecurity Facility in Mount Albert, contained lab workflows sit alongside an open, collaborative workplace wing. We shaped a wayfinding strategy around how the facility runs, with clear, consistent labelling for labs, rooms, equipment and amenities so people can find their way and locate resources easily.

Discipline: Wayfinding Strategy, Sign System Design.
Design Collaborators: Project by JASMAX

Modern multi-story office building with reflective glass windows and a brown facade, surrounded by landscaped parking lot and greenery.

Te Whatu Ora

Specialised Rehabilitation Centre

The Specialised Rehabilitation Centre will provide spinal, stroke and general rehabilitation, including 60 inpatient beds and outpatient services. Being involved from schematic design let us build wayfinding cues into the architecture to support patient flow. We paid particular attention to patients with aphasia, a stroke-related condition that affects language and comprehension.

Discipline: Wayfinding Strategy, Sign System Concept Design.
Design Collaborators: Project by JASMAX

Modern multi-story medical building labeled 'Specialised Rehabilitation Centre' with red brick and glass facade, landscaped gardens, and a white car parked in front.

Auckland Transport

Puhinui Station

Puhinui Station has been transformed from a suburban rail stop into a world-class rapid transit interchange, a cornerstone of Auckland Transport's Airport to Botany Rapid Transit project, now connecting passengers to Auckland Airport in just 10 minutes.

A bespoke wayfinding ribbon runs through the interchange, guiding travellers intuitively between services and making connections feel effortless. Together, station and system establish Puhinui as a bold new gateway between South Auckland and the wider city.

Discipline: Wayfinding Strategy, Signage Planning.
Design Collaborators: Project by JASMAX

Interior of a modern train station with wooden ceiling, escalators, and a customer service counter. People are seen waiting and walking around.

Te Whatu Ora

Radiation Oncology Building

The new Radiation Oncology Facility at Whangārei Hospital treats cancer patients from across Northland, and all patients reach it through the bridge from the Jim Carney Cancer Centre. Our wayfinding strategy clarifies that access and makes the wider site easier to read and navigate as the hospital grows.

Discipline: Wayfinding Strategy, Sign System Concept Design.
Design Collaborators: Project by JASMAX

Modern building with curved silver exterior, surrounded by trees, sidewalk, and people walking and talking outside during daytime.

Auckland Transport

Westgate Station

Wayfinding strategy and signage planning for Westgate Station a scalable local interchange linking seamlessly to the city centre. A future-ready transport hub for Auckland's Northwest, built to meet current demand while scaling with the area's long-term growth.

Discipline: Wayfinding Strategy, Signage Planning.

Modern train station with a distinctive roof design, people walking, and a tall signaling post with station information, set against a clear sky with trees and a vehicle in the foreground.

Waikato Council

Waikato Public Transport Information System

The Waikato Transport Information System is a region-wide project to give travellers clear, consistent and reliable information across the network.

The project is still in progress. We're working closely with Waikato Regional Council on a wayfinding and passenger information strategy for a complex, multi-modal network. It aims to keep every touchpoint consistent and legible, from planning a journey to making the final connection, so people can travel the region with confidence.

Discipline: Wayfinding Strategy.

A group of four women and a man are in a meeting room during a presentation. The presenter is standing near the wall, speaking and gesturing with his hands. Three women are seated, listening and looking at the presenter, with one of them resting her chin on her hand. The room has large windows, with posters and diagrams on the walls related to a co-design activity. The table has laptops, glasses of water, papers, and notes on it.