The City Centre Malls wayfinding system is a unified solution, set to be progressively rolled out across 16+ malls throughout the UAE. Built on extensive site analysis and user research and independently validated with over 400 users by IPSOS.

The strategy was designed to adapt seamlessly across diverse architectural typologies and mall environments. A comprehensive signage family was developed and documented in a Wayfinding & Signage Playbook, delivering a consistent, user-centered navigation experience while reflecting the City Centre brand personality: “We create places where communities come to life.”